This is accomplished by providing a form that needs to be filled out. The purpose of the transactional landing page is to persuade a visitor to take action by completing a transaction. The 'References' landing page type should be a transitional stage before the second type which is the 'Transactional' Type. The idea is to isolate the visitor in this landing page from any other distractions, like full website menu or 'similar products', and surround the visitor with all available information about the targeted product to convince him to take action and get captured. These can display text, images, dynamic compilations of relevant links or other elements.

There are two types of landing pages: reference and transactional.Ī reference landing page presents information that is relevant to the visitor. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number or an inquiry form. The general goal of a landing page is to convert site visitors into sales or leads. Landing pages are often linked to social media, e-mail campaigns, search engine marketing campaigns, high quality articles or ' affiliate account' in order to enhance the effectiveness of the advertisements.

A landing page may be part of a microsite or a single page within an organization's main web site. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. Landing pages are used for lead generation.

The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. In online marketing, a landing page, sometimes known as a ' lead capture page', ' single property page', ' static page', 'squeeze page' or a ' destination page', is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email or an online advertisement.

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